Objective: Use social media to introduce new home-cooks to EVEREST SPICES and the joy of Ghar Ka Khaana. Rising time spent on social media.

Challenge: There were too many worries on our customers' minds to have a singular campaign thought. Grocery shortage, Stress of cooking, Immunity concern, Safety concerns.

Showcasing product usage & their health benefits using social First formats, Best practices in design, Platform specific campaigns. Recipes that are quick, easy and for everyone.