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Objective: Use social media to introduce new home-cooks to EVEREST SPICES and the joy of Ghar Ka Khaana. Rising time spent on social media.

Challenge: There were too many worries on our customers' minds to have a singular campaign thought. Grocery shortage, Stress of cooking, Immunity concern, Safety concerns.

Showcasing product usage & their health benefits using social First formats, Best practices in design, Platform specific campaigns. Recipes that are quick, easy and for everyone.

Quarantine specials had 14.5Mn views at a 0.15 CPT across 2 months

Our factory video had a reach of 24Mn & 13,573,755 views

Aaj kya Banega had a reach of 14,948,985 across 13 months

We gained 13,609 fans in this time period of 13 months, Garnering 8,32,04,757 reach & 187,283 engagements.

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