Developed an integrated brand strategy across social media, influencer marketing, paid media, and the website. Created a style guide, defined the visual identity, and led creative direction for digital and content strategy.
 

Positioned Niloni Shah as the face of the brand, executed influencer-led campaigns, and designed high-performing paid media creatives. Directed multiple product launches, overseeing monthly photoshoots, optimizing content for organic and paid performance, and streamlining execution with a structured shoot deck.

Instagram