UP Warriorz and Navya Naveli Nanda unite to combat online trolling in women's cricket
#TrashTalkCleanUp campaign advocating for a safer online space for women cricketers safar Trust
The aim of ‘Trash Talk Clean Up’ is to bin the negativity of social media and create safe spaces on the internet for UP Warriorz’ players as well as female athletes at large.
The first edition of Trash Talk Cleanup Podcast showcases candid, heartwarming conversations between Navya and UP Warriorz cricketers Vrinda Dinesh, Gouher Sultana, and Poonam Khemnar. Strategically launched around the Women’s Premier League, the initiative addresses the issue of online trolling faced by women cricketers and encourages individuals to respond to trolls with special dustbin gifs, symbolizing the disposal of negative comments.
While there’s a long way to go, the social media team of UP Warriorz has already activated these GIFs and dustbin emojis through comments and reactive social listening, resulting in a visible
Watch UP Warriorz’s Trash Talk Clean Up with Navya Nanda:
Results:
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1.48 MN video views garnered across channels
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12.22% Highest fan growth across the five teams on Youtube
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34.12% Highest fan growth across the five teams on IG
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4.42% Highest fan growth across the five teams
on X
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5.5% Highest Engagement Rate across the five teams on IG
