Vim Tangerine – Campaign Brief
 

Objective:
To establish Vim Tangerine as the perfect balance between tough grease removal and gentle care for hands, reinforcing its key message: Soft on Hands, Tough on Grease.
 

Execution:
We brought the brand story to life through a high-impact shoot + CGI film, blending real-life visuals with dynamic CGI to showcase the grease-fighting power of tangerine. The film visually emphasises the dual benefit—tough on grease, yet soft on hands.

Additionally, we developed A+ Content for e-commerce platforms, ensuring a premium and informative product presence. This included high-quality imagery, infographics, and engaging descriptions to highlight key ingredients, benefits, and usage.