Sun Detergent
– Key Visual, CGI Video
& E-commerce Assets

From the house of Unilever, Sun Detergent needed a bold identity to stand out. I imagined and executed a distinctive papercut-style aesthetic, directing the shoot and collaborating with the production house to bring it to life. The key ingredients—baking soda and orange—were central to the branding, key visual, CGI video, and e-commerce assets, reinforcing their cleaning power and freshness across all touchpoints.