Brand Launch and Creative Direction - Streax Skincare

​

Led the creative direction for the launch of Streax Skincare, marking the brand’s expansion from a well-known haircare authority into skincare and makeup. Built the launch narrative around Streax’s existing trust in beauty, translating its performance-driven hair legacy into credible, accessible skincare.

​

Defined the brand positioning, visual language, and tone of voice to ensure Streax Skincare felt contemporary yet familiar to its core audience. Developed the creative strategy across product launches, digital content, and social media, ensuring consistency across platforms.

​

Directed photoshoots and content creation with a strong focus on product efficacy, textures, and everyday usability. Designed high-impact assets for organic and paid media, balancing aspiration with relatability to drive awareness and consideration.

​

Oversaw end-to-end creative execution from concept development to final output, ensuring the skincare range entered the market as a confident extension of the Streax beauty ecosystem rather than a standalone experiment.