
This Valentine’s Day, Vim takes a Strong Stance on Chores Neutrality
With “Love, Life & A Sinkful of Dishes,” our goal is to foster stronger and more equitable relationships through contemporary takes on love. Vim, a trusted name among millions of Indian consumers, is excited to drive such meaningful conversations alongside the brand.
This Valentine’s Day, Vim, a leading dishwashing brand from Hindustan Unilever Limited, presents a new perspective on modern love with their campaign #OwnYourOwnDishes.
In collaboration with their creative digital agency, Interactive Avenues, and SheThePeopleTV, India’s first women’s channel, Vim has introduced a special vodcast addressing gender stereotypes in household responsibilities. This thought-provoking episode features a heartfelt discussion with renowned poetess, actress, and columnist Priya Malik.
Netizens fell in love!
Results
37K+ hours of watch time
1.2M+ video views
22M+ Reach
