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This Valentine’s Day, Vim takes a Strong Stance on Chores Neutrality

With “Love, Life & A Sinkful of Dishes,” our goal is to foster stronger and more equitable relationships through contemporary takes on love. Vim, a trusted name among millions of Indian consumers, is excited to drive such meaningful conversations alongside the brand.

 

This Valentine’s Day, Vim, a leading dishwashing brand from Hindustan Unilever Limited, presents a new perspective on modern love with their campaign #OwnYourOwnDishes.

 

In collaboration with their creative digital agency, Interactive Avenues, and SheThePeopleTV, India’s first women’s channel, Vim has introduced a special vodcast addressing gender stereotypes in household responsibilities. This thought-provoking episode features a heartfelt discussion with renowned poetess, actress, and columnist Priya Malik.

Netizens fell in love! 

Results

37K+ hours of watch time 

1.2M+ video views 

22M+ Reach 

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Frenny Shah

UI UX & Digital Designer

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