Hachem, an art supply store born out of a family legacy, highly benefited after migrating from Magento Open Source to Adobe Commerce Cloud with the help of Allure Commerce. They struggled with multiple website revamps before seeking consultation. The migration and revamp we carried out focuses on aligning their large number of SKUs and providing a superlative UX/UI experience that reflects their in-store experience on the digital front.

Challenge

Hachem faced challenges including minimal online sales, poor UX/UI design, difficulty highlighting focus products, and ERP system integration issues, hindering their goal of providing a unique art supply experience.

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Solutions

Allure Commerce partnered with Hachem to address challenges including minimal online sales and upgraded their e-commerce platform to Adobe Commerce Cloud, resulting in a better customer experience and improved UX/UI design. They also implemented efficient ERP integration and a commerce-centric design, streamlining data flow and management.

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Outcomes

Allure Commerce's solution for Hachem Art Supplies perfectly balanced front-end customer experience and back-end management. The new UX/UI design, inspired by the in-store experience, allows customers to fully immerse themselves in the world of colors and art.